Can an AI write a poem that makes you cry? Paint a picture that you would hang in your home? Create a movie that leaves you thinking for days?

The short answer: yes, it can.
The long answer: yes, it can? but should it?

We are at a strange moment in history: machines are invading territories that we thought were exclusively human. They not only add, calculate or automate… now they also compose, write, design, edit and act. And they do it well. Sometimes surprisingly well.

So… what do we do with that?

From algorithm to applause

In 2022, an image generator won an art contest. In 2023, the first songs with 100% AI-created vocals to reach the top of Spotify were released. And in 2024, you’ve probably read a poem or a note signed by an AI… without knowing it.

And while for many this sounds like dystopian science fiction, for others it is simply the natural evolution of creative tools. Or wasn’t there controversy when photography appeared? And then film? And then Photoshop?

Spoiler: art did not disappear. It was transformed.

But… can a machine feel?

This is where the debate gets juicy. Because yes, an AI can write something that “feels” poetic, poignant, or visually powerful. But it doesn’t do it from experience. It doesn’t know what it’s like to love, lose, grow, or fear. Just learn from thousands of human examples and build something that we humans feel that way.

So art without intention is still art? And if the emotion it generates is real, does it matter if it was written by a machine?

Culture as a mirror of the human… or of the code?

We are entering a stage where boundaries are blurring. The songs you listen to, the texts you read, the images you share… could have been created by a person or by an AI trained to imitate the human soul.

And that brings us to a profound question: what do we value more: the result or the process? Because maybe the AI song that made you cry has no story behind it, but you made it yours anyway. But you made it yours anyway. Does that make it less valid? Or just different?

Have we gone too far? Is this the end of art? Not at all.

What is changing is not the need to create, but the tools we use to create.
Just as an electric guitar did not detract from an acoustic guitar, an AI does not detract from human art. 

But it does force us to redefine what we mean by creativity.

Our role in this new creative frontier

At SMS Sudamérica, we not only explore how AI optimizes processes and solves complex problems. We are also interested in how it transforms culture, languages, and forms of expression.

We are attentive to the impact it has on the creative industry, we reflect on its role in the generation of content and communication, and we support companies and teams that want to incorporate creative AI without losing what makes them unique.

Because we believe that artificial intelligence does not replace the human spark. It amplifies it, reinterprets it… or challenges it. And in all cases, that opens new doors.

Do you want to explore the creative side of AI without losing your essence? Contact us! We are ready to help you create without limits, but with awareness.

Note by: María Dovale Pérez